How To Use Digital Marketing Services In Pakistan To Grow Your Restaurant Business?

Are you a restaurant owner looking to increase footfall in your restaurant?

Do you want to know how you can grow your small restaurant business in Dubai?

If Yes, then this article is written to precisely provide you with a step-by-step guide that you can follow to create your online presence. By following this guide you can engage with more customers and attract more foodies to your business.

1. Set up your social media profiles

Social media has great potential for businesses as it targets people based on interests and preferences. If you are not using social media to market your restaurant then you are losing a ton of potential customers for your business. The first step you need to take is to set up profiles on Facebook, Twitter, and Google+ today. Try to interact with the local people in your area to attract them to your restaurant.

Social media profiles are also a way to build your brand personality. The way you interact with your followers tends to develop the personality of your brand. You can be tagged as a restaurant that is chic, royal or traditional based upon the personality that you add to your business.

It is also important to build up a strong and powerful follower base across various social media platforms. This loyal following base provides you a good base to market your new offers, discounts and announcements for your restaurants.

2. Develop your restaurant Website

A website builds credibility for your restaurant. It signals that a business is not going anywhere soon and it is here to stay. Some restaurant owners think that they don’t need a website since they have a good following on social media channels. This is not the way to approach your business digitally. Your website builds an online foundation for your business. If you are going digital then invest in a user-friendly website that is also SEO-optimized to capture people who are looking for the best restaurants in Dubai or affordable restaurants in Abu Dhabi. An  SEO consultant will help you to grow your website ranking in google so as to build authority and credibility online.

3. Add your website to Online Directories

Business directories may sound old school but online directories or yellow pages are still used online to find relevant businesses. These online directories are a great source for prospective customers to find local businesses including your restaurants. Here are some of the directories where you should add your business website,

• hamariweb.com
• pakistanbusinessjournal.com
• weboa.com
• pakistanbusines.com

4. Promote Customer Reviews

The success of a restaurant is based upon many factors. If you have a great taste but poor customer service, this will leave a bad taste and your customers may spread negative word of mouth. This means you need to buckle up and need to serve 5 star service to your customers so that they leave 5 stars reviews for your business. There can be many strategies to persuade and promote customer reviews. A digital marketing agency, can help to build a social media campaign for your restaurant where they promote customers to leave reviews for your business.

5. Set Up an Email Marketing Campaign

Email marketing is also a great way to connect with your audience and keeping them engaged with your business. When you look for a web designing, ask them to set up email marketing campaigns for your restaurants. Bribe your followers to signup for your newsletter or any other service. Through email marketing you will receive the email ids of your loyal customers so if your Facebook page is taken down for any reason, you still have the list in hand to communicate with your loyal followers base. You can even use these email ids to invite these people to your new Facebook page or group. So, don’t forget to use email marketing to engage with your audience.