Best SEO Services In Dubai

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Brand AdvoKates is a top-tier SEO agency operating throughout Dubai and the UAE, recognized as one of the leading search engine optimization companies in the region. We’ve built a strong reputation in the IT sector, proudly working on both local and international projects, all handled by our seasoned SEO experts. Our commitment to excellence is reflected in the premium SEO services we provide to businesses based in the UAE and those with global operations. Our Dubai-based team of highly skilled and dedicated SEO service consultants is equipped to meet the diverse needs of clients both within and outside the UAE.

WE OPTIMIZE

With years of experience under our belt, our specialists are adept at delivering tailored SEO solutions that drive real results. At Brand AdvoKates, we adhere strictly to white hat techniques, ensuring that our SEO services not only yield guaranteed results but also help your business stand out in the competitive market of the UAE. In addition to our core services, we are recognized for providing reliable SEO contracting services in Dubai. Our specialists are committed to offering the most effective SEO strategies available in the UAE, ensuring the sustained growth and success of your business.

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Our approach is comprehensive, utilizing a wide array of advanced and diverse SEO techniques to ensure your company’s message effectively reaches a vast audience, both within the UAE and on a global scale. Our team of SEO experts provides a full spectrum of services including SEO audits, keyword research, competitive page-level analysis, and technical optimizations like XML sitemap submissions, Robots.txt configuration, and Google Analytics reporting. We stay ahead of the curve by implementing the latest SEO strategies designed to enhance your website’s rankings and significantly boost its visibility on search engines.

Keywords Optimization

TIP NO. 2: CHOOSE THE RIGHT KEYWORDS (SEARCH TERMS) FOR SEARCH ENGINE OPTIMIZATION The more information you have in text form on your website, the better Google can get a picture of your website. Keywords are one of the central tools in search engine optimization. The more significant and relevant they are, the better. What is "relevant" can be determined by checking what users are actually looking for and how often they do it. Important keywords that match the core message of the text should be integrated in the following areas if possible: (possibly all) headings file names Meta Description and Meta Title ALT attributes of images This means that researching and analyzing keywords takes a lot of time and patience. There are various influencing factors that have to be taken into account. On the one hand, the frequency of search queries, i.e. the search volume. Then semantically comparable terms, i.e. synonyms, typos and the like. There is also a distinction between singular and plural, and keywords also have different conversion rates. Last but not least, topicality-related keywords help to increase visibility. A look at the websites of the competition also helps to better classify what is “en vogue” in terms of search engine optimization. SEO experts like Suchhelden invest a lot of time and know-how in proper keyword research in order to do SEO with the right focus. A first overview of what is currently trending on Google is provided by a look at the free tool “Google Trends”. Tip: It is not enough to simply use all relevant keywords and hope to increase your ranking. Search engine optimization using keyword stuffing turns negative, not only technically, but also from the reader's point of view. What is meant are unnatural accumulations of keys, possibly not correctly adapted grammatically and used as often as desired. The Google quality criteria ensure that such a website is penalized. For guidance on what is "good," see the Google Webmaster Guidelines.

SSL Certificate

TIP NO. 3: ENSURE A SECURE DATA CONNECTION USING SSL In view of the growing need for data protection and data security, both privately and professionally, https should be understood as the new standard. In practically every browser there is now a warning about websites that can still be reached via simple http. Therefore, in the course of search engine optimization, start integrating an SSL certificate to ensure https connections. Speaking of which: We know from practice that the bounce rate is significantly higher for sites without SSL encryption. This not only reduces the chance of a lead, but also has a negative effect on your ranking on Google. TIP NO. 4: PAGE SPEED RESP. OPTIMIZE THE LOADING TIME OF THE WEBSITE Within the SEO community, there is even a sub-area called Page Speed ​​Optimization that aims to improve the loading time of a website. It is clear that slow or sluggish loading websites are a negative factor. The visitors jump off, precisely because they are used to getting all the information very quickly from other sites. And these form the standard that is also transferred to your website. In short, a cluttered, hard-to-read website does more harm than good. Mainly because more and more users access websites almost exclusively via mobile devices. Therefore, not only a responsive web design is mandatory, but also an optimization to exactly the needs of that target group. If you want to optimize search engines using page speed or website loading time, use the 3-second rule as a guide. The "Google PageSpeed ​​Insights" program provides information about the average performance. Here you will find suggestions with which you can quickly improve the loading time of your website. It's worth a look!

Content is King

TIP NO. 5: ADDED VALUE THROUGH HIGH-QUALITY CONTENT You probably know the famous saying “ Content is King!”. Because this claim basically describes what the Internet is about. You need to produce unique, well-researched content to rank high in Google SERPs. This became more than clear back in 2011, when the Panda update became known at the time. Google has thus clearly communicated that websites with bad content will also be graded accordingly in the rankings. Quite simply because they offer no added value. Therefore: Better to do it correctly and well than just “crumbling away” and hoping that this has something to do with effective search engine optimization. It makes sense to deal with a change of perspective in order to look at your own website from the user's point of view. What would you be looking for specifically? What information is important, what is more of an "accessory"? These and many other factors influence it. High-quality content is characterized by the fact that it is written and structured appropriately for the target group; is unique and adds value; answers readers' questions and does not raise any new questions (except: impulses); directly addresses all those who are actually meant; Has headings, paragraphs, loosening up, etc. that make reading easier; works with graphics, videos and the like to make information an experience Explanations for technical terms are also included. Of course, search engine optimization with content can only succeed if the content is grammatically and spelling-free. The more you focus your offer on the customer, the more likely it will be reflected in key performance indicators.

Meta Title & Meta Data

TIP NO. 6: USE META-DATA SKILL AND OPTIMIZE SNIPPETS Each URL has so-called metadata, consisting of a meta title and a meta description. Here you will find data prepared for Google and readable by the crawlers, which help to better classify the website thematically. Here is the essential information in compact form: meta title What is the purpose of the site, what is it about exactly? This information is presented in a few characters, around 50 to 70 characters. In the Google SERPs, this is the page title, so to speak. meta description Here the content is briefly outlined and described, i.e. the added value that users get from it is specifically named. Search engine optimization - checklists for download - free of charge Please note: Good search engine optimization relies on preparing the corresponding meta tags for any URL. They are used on the SERPs in the form of snippets, i.e. small text excerpts. The more specific you are here and the sooner you understand this as the best advertisement for your content, the better. After all, that's the only information the user has to make a decision: click or keep looking? Just see what's available in each case. It can make sense to supplement the meta data, for example with an author, geodata and Co. - Extended structured data, also known as "rich snippets", make the whole thing easily controllable. Tip: Try to avoid repetition here. It is also important to consider the pixel width, ie limit the whole thing to a number of characters. The most important keyword should also appear equally in the meta tag and meta description. By the way, the SERP Snippet Generator is a free tool on the web that is sure to provide inspiration.

Clean URLS

TIP #7: USE READABLE, EASY-TO-UNDERSTAND URLS We all know URLs in the address bar of the browser that regularly cause headshakes. Here, numbers, special characters and the like are formed into a cryptic structure, which makes it impossible to understand the meaning and meaning of the URL. But this is exactly what helps with search engine optimization, for several reasons. In the professional world we therefore also speak of “speaking URLs”, she help to classify and understand content better, make good content accessible again later to give an insight into the structure of the site, for example through cleverly chosen directory names. Would you like an example? A good URL designed in terms of search engine optimization would be, for example, " https://www.ihrewebseite.de/products/category/staubsaugerabc ".

DO LINK BUILDING

TIP NO. 8: DO LINK BUILDING AND IMPROVE THE PAGE STRUCTURE Link building, i.e. the construction of countless suitable, thematically appropriate links between your own website and another website, is part of off- page search engine optimization . The basic idea behind it is: The more backlinks (back references) to your own website, the more the Google ranking can be improved. The trick here: Large websites that are considered trustworthy and relevant give part of their positive image to the site to which the link is made. The crawler takes this into account and uses the link structure as a basis to classify the website better - and in case of doubt to rate it higher than others who do not do comparable link building. Therefore, make sure that you always set references to really meaningful, thematically relevant pages in your content. This not only increases user satisfaction with your offer, but is also rewarded by Google as part of search engine optimization. The algorithm is now so well trained that bad, insufficient backlinks are identified right away.

Avoid Black Hat SEO

TIP NO. 9: BLACKHAT-SEO LEADS TO MASSIVE PENALTIES UP TO INDEX EXCLUSION We all know websites that are perceived as useful at first glance, but actually offer zero added value on closer inspection. We are talking about highly optimized websites that do not convey any real information. They are started with the aim of getting as far up the Google SERPs as possible. The problem with that? Since the “Panda” and “ Penguin ” updates, Google has primarily banned those methods that enabled SERPs to be manipulated, for example through keyword stuffing. In plain language, this means that the position does not “just” drop, but that it is completely excluded from the Google index . It is therefore not only ineffective, but also dangerous to rely on agencies that advertise with black hat SEO. Better forget it now!

Wait For Results

TIP #10: UNDERSTAND TIME AS A FACTOR, NOT A JUDGEMENT Quite a few webmasters are relatively impatient, probably read this list of search heroes and take most of our SEO tips to heart. And yet, after a while, disillusionment comes and the question: "Was that really all?". The answer to that: "Have patience!". It takes a while for Google to re-crawl your site and recognize that a lot has changed qualitatively. Search engine optimization is not a one-way street, but a lengthy process. You should always keep that in mind. The fact is that even the search heroes cannot give you a general answer as to when search engine optimization will also make itself felt in the Google SERPs. Therefore: Wait and stay on course, it will definitely have a positive effect on your ranking.

LOCAL SEO

TIP #11: LOCAL SEO HELPS IMPROVE RANKINGS Locally oriented search engine optimization makes sense when it comes to products and services that can actually be marketed through "face-to-face business". Since its introduction in 2007, Google has increasingly focused on local search queries in order to show users relevant offers as a priority. Local SEO is therefore not only a persistently important SEO trend in 2020, but also a suitable means of asserting oneself in less competitive areas (= keywords). Therefore: Use keywords that are related to the region or city. It can also be helpful to create a separate profile using Google My Business. Experiment a bit here and wait and see how successful it is.